Yamaha Ray Launch in India, Yamaha's Brand ambassador Deepika Padukone launches the Yamaha RAY scooter
With a new manufacturing facility coming up in Chennai by January 2014, Yamaha Motor Company Ltd plans to make India its global sourcing hub.
The Japanese company known for sporty motorcycles and scooters, both in the racing circuits and commuter segment, has placed India on their strategic map bringing their latest technologies and new models.
It is looking at exporting a third of the production supplied from Indian manufacturing units located at Noida, Faridabad and a new one coming up at Chennai.
India Yamaha Motor, a 100 per cent subsidiary of the Japanese company, is setting up a new manufacturing base in India at Chennai at an outlay of Rs 1,500 crore. This will take the total installed capacity to 2.8 million units per annum.
The President and CEO of Yamaha Motor Company, Hiroyuki Yanagi, said bikes made in India will be exported to other markets around the world. “We are aggressively transferring the latest technologies to India to accelerate the development of the two-wheeler industry,” he said.
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