Harley-Davidson continues to make its presence stornger in Biking segment, with the launch of 2 new Dark Customs motorcycles specially designed keeping in mind ht etaste of young urban riders across the globe.
Harley-Davidson Street 750 and 500 motorcycles are power with all new liquid cooled revolution X powertrains, nimble agility and the sound and look that lets everyone know they are genuine Harley-Davidson.
“These are the newest motorcycles to join our Dark Custom lineup, which helped make us the number-one selling brand to young adults in the U.S. for the past five years,” said Matt Levatich, President and Chief Operating Officer, Harley-Davidson Motor Company. “Both the Street 750 and Street 500 were designed with thousands of hours of input from young adults in cities around the world. This input guided both the attitude and capabilities of these motorcycles. They are proof that being customer-led continues to be a core driver of our product development process.”
The Street 750 and Street 500 from Harley-Davidson are built for an urban environment. Each motorcycle features the new, Revolution X engine, designed to match the demands of stop-and-go traffic with nimble agility, while delivering instant throttle response to escape city gridlock.
The Revolution X engine will be housed in a new, narrow and lean chassis built for agility, with a super-low seat height, new suspension and broad handlebar sweep that provides confidence and maneuverability when managing tight turns and fast moves. Both signature Dark Custom motorcycles feature a premium, minimalist style that serves as a blank canvas for riders to customize.
“These new bikes are leaner, yet still have a mean streak – they’re the real deal, made of real steel.” said Mark-Hans Richer, Senior Vice President and Chief Marketing Officer, Harley-Davidson Motor Company. “They’re designed to handle the abuses of urban environments and provide authentic opportunities to customize.”
Currently, Harley Davidson offers a range of 11 models from each of its five families - Sportster, Dyna, Softail, V-Rod and Touring - in the Indian market.
When asked about the sales growth in India, Harley- Davidson India managing director Anoop Prakash said the company is looking at a cumulative total of over 4,000 units by the end of 2013 for the 2010-13 period without sharing details.
